Intelligent guidance – Dialog, Coaching tips and Alerts
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It is important that customer service representatives (CSRs) engage with customers in a meaningful way, asking the right questions and providing the right suggestions at every step in the process of solving a customer's issues. Dialogs help CSRs by giving them appropriate contextual scripts for customer conversations. Dialogs also ensure that similar conversations are consistent across interactions.
Best practices for configuring dialogs
Detailed instructions for configuring dialogs can be found in the Customer Service implementation guide.
Keeping it contextual
Configuring dialogs with the context clearly in mind increases their impact. For example, if the skill level of a CSR is “expert”, the dialog can potentially involve in-depth technical questions that the CSR can understand well, and extract the most relevant, helpful information from the customer.
It is therefore important to select the right “when” conditions when setting up a dialog.
Certain customer interactions could be sensitive in nature and require customer service representatives to handle these instances carefully. Coaching tips are meant for providing guidance to CSRs for such scenarios and encourage them to follow best practices.
Best practices of configuring Coaching tips
Detailed instructions for configuring Coaching tips can be found in Customer service implementation guide.
Keeping the content dynamic and latest
As coaching tips provide guidance especially for handing sensitive situations with customers, it is important to modify the coaching tip description with changing business environment. For example, if the customer interaction is on any compliance related issue, it is important that CSRs take latest regulatory standards or guidelines into consideration while they proceed to resolve customer issue.
Customer service representatives should always be in a position to handle changing business circumstances to ensure service levels are consistent and meet customer expectations. For example, an outage during a sales season is a critical situation which CSRs need to handle carefully so that customer service doesn’t get affected. Alerts about such disruptions is a very useful capability that Pega customer service provides.
Best practices of configuring Alerts
Detailed instructions for configuring Alerts can be found in Customer service implementation guide.
Keeping the message crisp and actionable
By default, Messages and alerts take one of the prime slots on “My Work” area of CSRs. So it is important they see concise and actionable message of an alert in the “Messages and Coaching” widget.
Marking only required workgroups
As CSRs are busy solving customer issues, their priority on which issue to resolve can change with nature of issues. It is also important that not every CSR is distracted with newly created alert messages. So workgroups to which the message is sent should be carefully selected.