Customer Decision Hub Patterns

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Pega Customer Decision Hub leverages Pega’s AI and Decision Management engine to deliver a system that delivers real-time next best actions for our clients’ customers across Mobile, Web, E-Mail, SMS, and other channels.

Customer Decision Hub design patterns provide best practices for making 1:1 customer engagement implementation projects run in an optimal, scalable and performant way. They include best practices on configuring customer data models, organizing business structures, defining engagement policies, extending the next-best-action strategy framework, integrating with external channels, configuring the adaptive and predictive models, Cassandra and many more.