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Property, property
An entity that models data in your business processes and defines what information you need to provide to reach your business goal. For example, in a process of hiring new employees, you can create properties that correspond to the personal details of a candidate, such as a name, a surname, and an address. Then, when you review applications from different candidates, you provide values specific to each candidate.

To save time and make your application more relevant to customers, you can reference properties in different elements of your application, and then populate them with data at run time. For example, you can include a property that references a customer name in an email that your application sends automatically. As a result, each time that the email message is personalized and includes an actual customer name. Properties help you collect and provide consistent data irrespectively of the method in which users interact with your application. By referencing properties, you ensure that a user receives the same information through a website, an email, or a mobile app.