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Persona, persona
A user type that might interact with your application. For example, in an application for hiring job candidates, you can create personas that represent a hiring manager and an HR worker.

By creating personas, you analyze what people you need to involve in your business process to reach a successful resolution. You also define what channels you need to provide so the users can interact with your application. For example, job candidates can access a recruitment application through a browser-based web channel or through a mobile channel that relies on a mobile app. At the same time, you can set up a second, more utilitarian web channel to accommodate professional users, such as HR workers.