Glossary:Minimum Lovable Product (MLP)

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Minimum Lovable Product (MLP), minimum lovable product, MLP
The first release of a product delivered with the least amount of effort that gives the customer something they would love, focusing on a major pain point or opportunity that provides a real benefit to the customer. Minimum Loveable Product can also be extended to subsequent releases. The main value of an MLP is to start with something small that will increase customer satisfaction. This is different from the Minimum Viable Product (MVP) which typically delivers a functional but scaled-down product that aims to relieve a number of pain points all at once but may not necessarily increase customer satisfaction